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What is Google+ and What are the Benefits?

26 Jul

Google+ seems to be the next big social media frenzy when compared to Facebook and Twitter. Although Facebook does not restrict the amount of characters used in whatever you’re trying to say, some still seem to find the platform a little “less sincere” than that of Twitter. With Twitter, it takes a little time to come up with exactly what you want to say in 140 characters. For some, it’s easy to summarize, but for others, there’s just TMI to include!

Google+ allows people to connect in a more intimate environment, giving the user a chance to group their friends or family members into different categories. Google+ also includes a “Hangout” application, where the unplanned meet-up comes to the web for the first time. Google+ claims that until teleportation arrives, it’s the next best thing (although, personally, I don’t see much difference when compared to FourSquare).

One of the most fascinating things about Google+ is the user’s ability to share videos and pictures in an instant with whoever you’d like to share them with. On Twitter and Facebook, everyone can see what you upload, unless you send a private message. Google+ allows users to be more discrete with who they would like to share content with, which is definitely a benefit when taking privacy into consideration.

Another feature of Google+ that I find to be interesting is that they have embedded what looks like a Google search bar called “Sparks” where you can type whatever interest or topic you’d like to read about, and Google+ will provide you with everything you’re looking for. You know how you get bored on Twitter and Facebook if no one is uploading anything? Google+ will not disappoint.

Lastly, Google+ includes a BBM-like message thread called “Huddle” where you can include whoever you’d like to talk to. Planning an event or get together could not be made easier!

According to an article on cnet news, “at the same time that Google+ has captured 20 million members in just a few weeks, many have complained about the site’s requirement that they must use their real names in their profiles, rather than nicknames or pseudonyms. Many have also seen their accounts automatically suspended over such policy violations.” Google+ is currently working on the problem and has recently apologized for anyone who has had their account suspended.

I don’t know about you, but I’m pretty excited to get tons of people on the Google+ bandwagon!



Make All of Your Content Embeddable

20 Mar

According to an article on Mashable by Jennifer Van Grove, when surfing the web, most site visitors will stay on a page 250% longer when the site contains embedded media.

Sean Creeley, the founder of Y Combinator startup company Embedly, created a service that makes it easy for publishers and application developers to add embedded media to better engage their web users.
“The idea is to engage the user where they are,” says Creeley. “
We really want to get the user where they live, instead of making them try to jump through hoops to view multimedia content.” Embedly has the ability to take any URL or RSS feed and embed the important content onto a third party site. In fact, Embedly has created the consumer-facing Parrotfish — available as a Safari, Firefox or Chrome plugin — to bring the web’s media from more than 165 providers into the Twitter experience. Parrotfish enables Twitter to make all URLs and articles eligible within the Twitter website. On a daily basis, Embedly serves 5.5 million URLs to 1,100 sites.

Embedly powers the content embedding for a wide range of services (such as Yammer, Tweetdeck,, Bundles, Storify, Keepstream, and Reddit) so that URLs become live content you can see or hear on site. The Embedly customer can choose from a free plan with access to 250 providers or the paid plan that unlocks content associated with any URL or RSS feed. The paid premium service comes with daily, hourly and minute-by-minute breakdowns of the most popular URLs and domains, as well as Google Safe Browse security features to protect their site visitors against masked URL phishing tactics. Next week, Embedly plans to release an iOS library and Android library, which will let customers add embedded content into the mobile experience. Exciting stuff! Who’s interested?!

Starbucks’ 40th Anniversary

9 Mar

In honor of Starbucks’ 40th anniversary, the successful coffee company has introduced a few new items to the menu.

Along with their new logo on their cups and sleeves (remaining nameless), starting today, the Cocoa Cappuccino and Starbucks Petites are available to purchase in their shops.

According to FitPerez, the Cocoa Cappuccino combines fresh espresso, bittersweet mocha sauce, steamed milk and foam, and  a mocha drizzle.

The Petites are small sweets including Cake Pops (available in Birthday Cake, Rocky Road and Tiramisu flavors), Red Velvet Whoopie Pies, Mini Cupcakes (Carrot Cake and Peanut Butter) and Sweet Squares (Lemon and Salty Caramel).

Starbucks has finally realized that people are looking for small treats to go well with their coffee; all of their existing desserts are too filling (and high in calories). I noticed that Starbucks has made an effort in the store to display the calorie counts for all of their new items, which persuades consumers into buying a “petite” dessert because is not as harmful as one might think. The company has truly stole my heart with their rocky road cake pop…only 180 calories!! Yum!!!

BC’s Best Young Designer Contest

17 Feb

Recently, I saw an ad on the back page of the 24 advertising a contest to find BC’s Best Young Designer. The six candidates were chosen from a large number of applicants, and were required to film a short video explaining why they felt they should be selected to participate. Each selected candidate was given $10,000-$12,000 to design 1 or 2 bedroom apartments in the up-and-coming neighbourhood of Morgan Crossing. There are plenty of amenities surrounding the apartments including fitness facilities, unbelievable shopping, and great restaurants opening up like no tomorrow. The contest allows anyone 18 or older to vote for their favourite design by visiting each apartment.Voters are automatically entered to win a draw for an iPad and a 46″ TV.

Yesterday, I had the pleasure of seeing all six of the uniquely designed apartments and voting for my favourite design. Here are some pictures from each of the apartments. My favourite apartment was designed by the only male in the competition, Daniel Meloche. The colour scheme he used was refreshing and modern.

Penelope Sloan’s Dining Room

Jennifer Scott’s Master Bedroom

Britt McMaster’s Living Room

Karen Wong’s Master Bedroom

Joanna Kado’s Master Bedroom

The results of the contest will be announced on February 28, 2011. For more information, check out the contest website. I hope that either Daniel or Joanna win!

What Flavour Did She Make?

13 Feb

When I was initially given the task to create a vlog, I had absolutely no idea what to vlog on. But, after much thought and deliberation, I thought, why not record the Marble Slab process! Here is the video, can you guess what flavour she made? If you know me well enough, you don’t even have to watch! Comment with your guesses!!

Tumblr Bloggers Living Their Dream

21 Jan

Blogging is becoming one of the most popular ways to educate, express, and expose anything and everything. Tumblr, one of the most trendy blogging platforms, has become a favourite amongst influential fashion bloggers.

Tumblr has recognized this, and has recently hired a fashion director to facilitate this growing community. According to Lauren Indvik of Mashable, the founder of the social fashion site, Weardrobe, Rich Tong, has been hired for this position, and is now responsible for sending more than twenty bloggers to New York Fashion Week in February.

These influential bloggers will be given the opportunity to attend fashion shows and parties during the nine day series of events. All of these lucky bloggers will be flown to New York City, with the exception of the eight who currently reside in New York. Indvik claims that Tumblr will be taking care of all costs of the chosen participants, including flights, accommodations, transportation, meals and invites to fashion shows. Contrary to common belief, designers have been supportive of Tumblr’s request for multiple invitations for bloggers, according to Tong.

The bloggers are expected to share their experience through a collection of pictures and fashion tips, which will be displayed at Not only does this spark interest for these bloggers’ subscribers, but it directs additional traffic to Tumblr’s site. Tumblr’s ultimate goal in this venture is to “build awareness around the fashion community on Tumblr because it’s one of those communities that we [at Tumblr] have noticed but not everyone in the [fashion] industry has,” explains Tong.

It is fascinating how blogging has become such a standard way to express oneself, especially in the fashion industry. Bloggers not only have the power to share their personal style with the world, but, after this experience, will have the ability to act as critics of the fashion industry. These bloggers may potentially boost their careers by involving themselves directly in the industry.

In my opinion, Tumblr has made an excellent choice in recognizing who their users are, and how influential they can become, if given the right opportunities. The money that Tumblr is spending on this event will be returned in the long run, as the fashion industry is continually exposed to Tumblr’s growing fashion community.

Please place a vote below to express how you feel about Tumblr’s decision!

Intro to my life

13 Jan

My name is Linnea Anderson, and I am currently studying at Kwantlen Polytechnic University in my third year of the Bachelor of Business Administration in Marketing Management program. In order to gain more experience in the marketing field, I am participating in a co-op work term this summer. I hope to start my career at a well-known company in order to gain the knowledge and experience to start my own business. My interests include interior decorating, marketing, baking, yoga and running. I am very excited to complete my degree and learn more about online marketing and social media.