Tag Archives: Bit.ly

Make All of Your Content Embeddable

20 Mar

According to an article on Mashable by Jennifer Van Grove, when surfing the web, most site visitors will stay on a page 250% longer when the site contains embedded media.

Sean Creeley, the founder of Y Combinator startup company Embedly, created a service that makes it easy for publishers and application developers to add embedded media to better engage their web users.
“The idea is to engage the user where they are,” says Creeley. “
We really want to get the user where they live, instead of making them try to jump through hoops to view multimedia content.” Embedly has the ability to take any URL or RSS feed and embed the important content onto a third party site. In fact, Embedly has created the consumer-facing Parrotfish — available as a Safari, Firefox or Chrome plugin — to bring the web’s media from more than 165 providers into the Twitter experience. Parrotfish enables Twitter to make all URLs and articles eligible within the Twitter website. On a daily basis, Embedly serves 5.5 million URLs to 1,100 sites.

Embedly powers the content embedding for a wide range of services (such as Yammer, Tweetdeck, Bit.ly, Bundles, Storify, Keepstream, and Reddit) so that URLs become live content you can see or hear on site. The Embedly customer can choose from a free plan with access to 250 providers or the paid plan that unlocks content associated with any URL or RSS feed. The paid premium service comes with daily, hourly and minute-by-minute breakdowns of the most popular URLs and domains, as well as Google Safe Browse security features to protect their site visitors against masked URL phishing tactics. Next week, Embedly plans to release an iOS library and Android library, which will let customers add embedded content into the mobile experience. Exciting stuff! Who’s interested?!