Tag Archives: Dave Olson

Social Media & Culture

24 Feb

Because I chose to focus on social media and its effects on communication for one of my class presentations, I was intrigued to find an interesting opinion article on Mashable by Josh Rose, which highlights how social media is positively impacting our culture.

Josh questions if social media channels make you feel closer or further away from people, and explores the effect of the internet on our humanity. He points out that the majority of people feel closer to people they are further away from, but further away from the people they are closest to. Josh explains that this confusing paradox where two conflicting realities exist side-by-side draw us nearer and distance us at the same time.

In the New Yorker, Adam Gopnik explores cultural truism in his article “How the Internet Gets Inside Us.” He categorizes three viewpoints: the Never-Betters, the Better-Nevers and the Ever-Wasers. Each group contains people that see the social media evolution as good, bad or normal.

According to Josh, “people are not giving up long-form reading, considered thinking or social interactions. They are just filling all the space between.” Josh goes on to explain that the interaction happening through the internet and social media is not like an interaction we have ever seen before. I found this very interesting as Dave Olson would beg to differ. Dave believes that social media purposes are almost identical to what we have been using all along (telegrams, scrapbooking, photo albums).

Josh compares this intriguing interaction to “an intertwining sine wave that touches in and out continuously.” He argues that the internet does not steal our humanity, it reflects it; it doesn’t get inside us, it shows what’s inside us. Ultimately, social media is a tool that is hard to define, and is destroyed only at great risk. Josh’s final point emphasizes the fact that people should stop discussing how technology is changing us and forcing us to refrain from social interaction; rather, we should take a look at the unbelievable things we are accomplishing by using it.

Here is the full article on Mashable that I encourage you to read!

Social Media Marketing Unplugged

30 Jan

Yesterday, I attended Social Media Marketing Unplugged, a truly inspirational seminar about social media and the tactics used to go about handling this phenomenon. The speakers that stood out the most for me were the ones who told their story, shared their knowledge (and humour) and related it to all businesses in general.

An ongoing theme that resided with me throughout the seminar is that consumers want to feel something whenever they interact on the web. They may not even know they are looking to feel anything. The truth is, social media users get a sense of pride when they have a new follower, or a mention on Twitter. They are comforted with honest reviews from users just like them on sites such as Yelp, and feel intelligent by purchasing products and services at discounted prices from online coupon sites such as Ethical Deal. Users may not understand how much emotion is involved in their decision-making process online, but if your company creates an emotional hook that somehow reels them in, your business will definitely be talked about.

New connections are made everyday, and these connections are facilitated so easily with all of the tools provided on the internet. In my eyes, the most useful tool to organize all of these valuable connections is Hootsuite, which was praised about by the beloved speaker, Dave Olson. (Gotta love the owl!)

If I were to remember one thing of value from the seminar, it is that social media alone will not provide your business with success. It is to be used as a supporting role to your ultimate business strategy. As Marty Yaskowich mentioned, “You do not need a social media strategy. Use traditional media first to start and/or supercharge your business, then turn to social media.”

Overall, wonderful experience and well worth my time! Big thanks to all of the seminar’s wonderful speakers!