Tag Archives: Facebook

What is Google+ and What are the Benefits?

26 Jul

Google+ seems to be the next big social media frenzy when compared to Facebook and Twitter. Although Facebook does not restrict the amount of characters used in whatever you’re trying to say, some still seem to find the platform a little “less sincere” than that of Twitter. With Twitter, it takes a little time to come up with exactly what you want to say in 140 characters. For some, it’s easy to summarize, but for others, there’s just TMI to include!

Google+ allows people to connect in a more intimate environment, giving the user a chance to group their friends or family members into different categories. Google+ also includes a “Hangout” application, where the unplanned meet-up comes to the web for the first time. Google+ claims that until teleportation arrives, it’s the next best thing (although, personally, I don’t see much difference when compared to FourSquare).

One of the most fascinating things about Google+ is the user’s ability to share videos and pictures in an instant with whoever you’d like to share them with. On Twitter and Facebook, everyone can see what you upload, unless you send a private message. Google+ allows users to be more discrete with who they would like to share content with, which is definitely a benefit when taking privacy into consideration.

Another feature of Google+ that I find to be interesting is that they have embedded what looks like a Google search bar called “Sparks” where you can type whatever interest or topic you’d like to read about, and Google+ will provide you with everything you’re looking for. You know how you get bored on Twitter and Facebook if no one is uploading anything? Google+ will not disappoint.

Lastly, Google+ includes a BBM-like message thread called “Huddle” where you can include whoever you’d like to talk to. Planning an event or get together could not be made easier!

According to an article on cnet news, “at the same time that Google+ has captured 20 million members in just a few weeks, many have complained about the site’s requirement that they must use their real names in their profiles, rather than nicknames or pseudonyms. Many have also seen their accounts automatically suspended over such policy violations.” Google+ is currently working on the problem and has recently apologized for anyone who has had their account suspended.

I don’t know about you, but I’m pretty excited to get tons of people on the Google+ bandwagon!

Linnea

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True Originals Campaign Gone Wrong

5 Feb

We’ve heard it all before. Social media is NOT meant to be used unaccompanied. It is meant to be used as a supporting tool to improve existing business strategies. Bacardi clearly did not get this memo. Last August, they launched a webisode series that was shown solely on Facebook. The campaign, called True Originals, featured multiple videos in which a mysterious character searches for the world’s most creative, original bartender.

In each webisode, the character orders a different beverage, or asks the bartender to surprise him. His expectations seem high, but all bartenders manage to put their own unique twist into each beverage, impressing him enough to reward them with a special chip that seems to be of implicit importance. At the end of each webisode, the video closes displaying the website for the campaign: http://www.trueoriginals.com. From this site, it directed the user to the True Originals Bacardi Facebook page. This page only displayed a disappointing 1000 fans, which could have been more effective if they were directed to the main Bacardi page, not a temporary page. Now, when you search the True Originals website on the web, it directs you to your Facebook home page, which is confusing to the user and looks bad on Barcardi’s part. The least they could do is direct it to their main Facebook page, right?

The idea behind these videos is fantastic, as it inspires consumers to buy Barcardi rum and put their own twist on classic cocktails, but the fact that Bacardi chose to use Facebook as the only channel to showcase these short films was a bad idea. Although bartenders on Facebook enthusiastically reposted the videos on their pages, the results did not generate many fans of the True Originals Bacardi Facebook page, or their main page for that matter. Lessons to be learned: Use social media to drive your original strategy and generate excitement about the product. Make sure the campaign is
consistent, easy for users to navigate, and most importantly, make sure you connect your campaign across all high traffic social media
platforms. Here are some of the webisodes from the campaign. Enjoy!