Tag Archives: Google

What is Google+ and What are the Benefits?

26 Jul

Google+ seems to be the next big social media frenzy when compared to Facebook and Twitter. Although Facebook does not restrict the amount of characters used in whatever you’re trying to say, some still seem to find the platform a little “less sincere” than that of Twitter. With Twitter, it takes a little time to come up with exactly what you want to say in 140 characters. For some, it’s easy to summarize, but for others, there’s just TMI to include!

Google+ allows people to connect in a more intimate environment, giving the user a chance to group their friends or family members into different categories. Google+ also includes a “Hangout” application, where the unplanned meet-up comes to the web for the first time. Google+ claims that until teleportation arrives, it’s the next best thing (although, personally, I don’t see much difference when compared to FourSquare).

One of the most fascinating things about Google+ is the user’s ability to share videos and pictures in an instant with whoever you’d like to share them with. On Twitter and Facebook, everyone can see what you upload, unless you send a private message. Google+ allows users to be more discrete with who they would like to share content with, which is definitely a benefit when taking privacy into consideration.

Another feature of Google+ that I find to be interesting is that they have embedded what looks like a Google search bar called “Sparks” where you can type whatever interest or topic you’d like to read about, and Google+ will provide you with everything you’re looking for. You know how you get bored on Twitter and Facebook if no one is uploading anything? Google+ will not disappoint.

Lastly, Google+ includes a BBM-like message thread called “Huddle” where you can include whoever you’d like to talk to. Planning an event or get together could not be made easier!

According to an article on cnet news, “at the same time that Google+ has captured 20 million members in just a few weeks, many have complained about the site’s requirement that they must use their real names in their profiles, rather than nicknames or pseudonyms. Many have also seen their accounts automatically suspended over such policy violations.” Google+ is currently working on the problem and has recently apologized for anyone who has had their account suspended.

I don’t know about you, but I’m pretty excited to get tons of people on the Google+ bandwagon!

Linnea

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Google Helping Small Businesses in Canada

31 Mar

While surfing the web and watching Dragon’s Den, I stumbled across an article posted today on Techvibes by Andrea Wahbe. The article described an important announcement made by Google Canada at the packed event they hosted with Kevin O’Leary in Toronto yesterday. This event was a live webcast which streamed across Canada online for all of those who could not attend the event.

O’Leary opened the live webcast by talking about the fact that “small business owners are the rock stars of our economy.” Kevin went on to describe the importance of businesses helping businesses, and emphasized the need for major players like Google to support small business owners as there is “no greater resource available to them than the Internet.”

Chris O’Neill, Google Canada’s Country Director, announced that Google will be offering free websites and .ca domains to small business owners across Canada. O’Neill went on to say that “there is a huge gap in Canada between where consumers spend their time and where small businesses are.” If business continue to ignore the fact that online marketing and social media are “not for them”, and refuse to have a website, O’Neill feels that this mentality is identical to refusing to have a phone number.

According to a recent Google study, a surprising half of the 2 million small businesses in Canada still don’t have a website. Chris O’Neill has found that most business are too reliant on traditional media, and fail to see the effectiveness of websites, with fears of technical difficulties and costs. By offering free websites and .ca web domains for small business owners, Google hopes to help small businesses take a step towards making it cheaper and easier to get online and interact with consumers.